We do a lot of workshops and kickoffs with clients. One of the exercises we do is empathy mapping of their potential customers.

Are there any suggested priming activities that would help people choose to be more empathetic during exercises? It could be an explicit activity or something that they don't know is priming before they start.


You could try to get the participants into the mindset of potential customers by using foto stories, storybooks, videos, or others.

After this anchor you could try body storming, role stroming or take other peoples viewpoint to get input for the empathy map.

Actually these are creativity techniques used by actors to tune in their role.

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.