A client of mine is a large newspaper and they are now doing some changes to their article template.
One of the things they want to change is the byline so that it doesn't take up to much space. Today it's placed below the main image between intro text and main text.
After I redesigned the byline, I placed it between headline and image. My client is not convinced that this is a good place for the byline. I realised that I might be short on good arguments for why it should be at the top - so hopefully someone may give me some more insights on this topic.
This is not about if you should show a byline or not (and I don't agree with Nielsen Normans argument on this point). It's about where you should place it.
My arguments are:
- Aesthetically it looks better at the top.
- It kind of "gets lost" in the middle. Especially now that the beginning of the body text is full of advertisement.
- You can quickly see when it was published, last updated and who wrote it.
- (my statement:) It will not separate headline from image. (my client was concerned about this)
- It makes the link between introduction text and body text stronger
Does anyone have arguments for why it should remain below image or above?
At the bottom of the article we will have another byline with more info and image of the author.