I need to evaluate insurance auto quote process which has 3-4 pages of forms to fill. I have designed a prototype with two variations and want to test which of them is easier to use. So I plan to make a standard user test with think aloud protocol and test 10 users on 1 variation and 10 on the other variation.
The question is should I ask them to complete the task as fast as they could or no, in order to get the most valid and valuable data.
I need to quantify the data so I can present some stats, like task completion time to the managers.
I'm thinking that if I instruct them to fill it as fast as they could they might omit to share some valuable insights.
In your experience what are the pros and cons?
Thanks in advance.
The problem is that there is no actual system which I can track statistics on it and do A/B test. Thats not available. I need to elicit abstract findigs for the form filling process because we are building a insurance software which will be implemented in different countries where different rules apply. So I need abstract findings for the insurance form filling process, as a whole.