Most of the time I don't have to start a website from scratch. They usually have the idea and I would be building the more "concrete" stuff like wireframes and flow charts.
However, I need to create the more "abstract" stuff(see img) for the website. This is the part where I am having the most trouble. How am I suppose to do this part?
I understand I should be asking all these questions and understand the product. I do have all these question down but its more of a one word answer for most of them. Are there any examples or projects or comments on how I should approach this?