I'm working on a find a doctor consumer product where a patient can go online and find a doctor that matches their needs. Each doctor is unique in how a patient can book an appointment with them. There are possibly three different ways to get in touch and book an appointment. It's important to make it clear to the patient that they can book an appointment, the question is how "clear" is it ok to be.
We've been looking to 2 potential options.
Option 1: Show the patient every CTA (possible way to book an appointment) in the search results.
Option 2: Show 1 consistent CTA for every provider that when clicked opens a modal with all of the ways that the patient can book an appointment. Then using other indicators to highlight a special Online Booking, when available.
Which of these would make more sense being presented to a user?