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I have a tech blog , and above the fold there will be a hero layout , with some title and tag lines which are important to the blog.
Below these I have a CTA button , that will scroll to the second fold , where the articles start.
Right now I'm using the text for CTA as start reading . Which seems very boring to me.
Are there any case studies available , for the effectiveness of text on a blog CTA button ?
Any kind of suggestion is appreciated.
CTAs have to be descriptive enough so users can guess where they will be taken to just by reading the label.
https://www.nngroup.com/articles/learn-more-links/
In you case, "Start Reading" seems reasonably descriptive. Maybe your blog has a theme or voice to it that can infuse some jazz to that CTA.
