I have a tech blog , and above the fold there will be a hero layout , with some title and tag lines which are important to the blog.

Below these I have a CTA button , that will scroll to the second fold , where the articles start.

Right now I'm using the text for CTA as start reading . Which seems very boring to me.

Are there any case studies available , for the effectiveness of text on a blog CTA button ?

Any kind of suggestion is appreciated.

1 Answer 1


CTAs have to be descriptive enough so users can guess where they will be taken to just by reading the label.


In you case, "Start Reading" seems reasonably descriptive. Maybe your blog has a theme or voice to it that can infuse some jazz to that CTA.

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