I have a tech blog , and above the fold there will be a hero layout , with some title and tag lines which are important to the blog.
Below these I have a CTA button , that will scroll to the second fold , where the articles start.
Right now I'm using the text for CTA as
start reading . Which seems very boring to me.
Are there any case studies available , for the effectiveness of text on a blog CTA button ?
Any kind of suggestion is appreciated.