Im currently doing a mailer design.
I've placed the social icons in the header, next to the company logo. Underneath the social links I have put download badges, before the main content of the mailer.
Some people said that they click the download badges more than anything else in the mailer. So in a way they are the main call to action of the mailer, which is why I put them on top. My issues are that nobody has done this before and it looks weird.
I don't have enough data to defend my design, and am not sure if it's a good idea.
What do you guys think ?