Implementing a socially driven forum for a major Airline (similar to stackexchange I guess) and trying to come up with a different name for the "Likes" functionality which is essentially like the Reputation points here in stack exchange.

Are there any naming best practices for this type of functionality?

  • 4
    Why are you avoiding 'Like'/'Dislike' in the first place? Commented Jul 15, 2011 at 22:14
  • Reason for this is we will be using the FB Link button to share on FB and we need this "Likes" functionality to make it obvious to the users that it's a in-site functionality. Does that make sense? Commented Jul 18, 2011 at 11:20
  • Just asked a friend if mine who's a commercial pilot. She suggested "affirm." Commented Jul 25, 2011 at 0:56

6 Answers 6


The generic term is up votes or upvotes I guess. Up - like up in the air - and you could call the resulting number of upvotes the altitude. This comment's got wings!. [Too cheesy?]

  • 1
    You just soared straight into a mountainside, mate. But +1 for making me laugh.
    – gef05
    Commented Jul 15, 2011 at 18:25
  • 2
    To make it even cheesier and tongue in cheek, once users have attained a certain threshold of altitude points then you can badge them up and say they have joined the mile high club.
    – Splog
    Commented Jul 15, 2011 at 18:44
  • hahahaha. Love it guys. Commented Jul 18, 2011 at 11:12
  • Everyone loves a little cheese... so i'll add these on the list... - Up this - Up votes - Wings (Give this Wings) Thanks for your help guys. Commented Jul 18, 2011 at 11:30

If you're looking for a term for reputation points, it's just begging to be either miles or feet. As for upvoting and downvoting, I agree with @Roger about the altitude approach - it could be measured in feet and get boosts for upvoting. Don't know about the downvoting though.

UPDATE To reduce altitude is usually to dive, but while you can boost someone, you can't really dive someone :). Maybe drop.

  • Thanks Vitaly. I was thinking along the lines of Miles but the problem is that the majority of Users will be members of the airlines Frequent Flyer program which also uses Miles as it's currency. As such I think this could cause confusion as to what they're doing. Commented Jul 18, 2011 at 11:14
  • You can use virtual miles or v-miles or something. Commented Jul 22, 2011 at 6:51

Upgrade. Like when you get upgraded to first class.

  • I like it (or should i say Upgrade it?). ;) That one will be added to the list. Thanks Smackfu. Commented Jul 18, 2011 at 11:15

I'd also say the phrase should reflect the overall communications 'tone of voice /branding' of the company if its associated with a particular airline.

What would work for Virgin probably wouldn't work for British Airways.

  • Totally agree Phillip. And to be honest that will be what is the deciding factor in the end. Commented Jul 18, 2011 at 11:16

You could base it around the way flights are gifted to regular customers and give questions / answers / posts / topics / whatever airmiles.

Disclaimer: It might seem a loose fit though as the unit of measurement is single digits. 10 airmiles might be a lot, but in terms of actual airmiles, maybe not so much...

  • Thanks Amadiere. Unfortunately as I mentioned above though, the difficulty in using Miles (or any variation) is that it's too similar to the Frequent Flyer miles they refer to everywhere on the site. Commented Jul 18, 2011 at 11:18

Although a bit late now, it struck me of another idea, though it doesn't really fit your requirements exactly.

Still have a numerical representation of how many upvotes, but include an additional meta category for each one depicted as aircraft which get "better" on each (or after set numbers of) upvotes / downvotes. e.g.

0 - handglider
1 - Cessna
2 - private jet of some type
25 - A380

You'll have to pardon the lack of knowledge of planes on my part, but you could probably see where I'm going. Displaying this could be done via a silhouette background on the vote count possibly, though there are a few alternatives depending on site design.

As I say, it's not an exact fit to what you asked (a word), but it can be used for a similar purpose.

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