I have a site that displays 3 major products and it all links to an external shopping cart which users will have to fill out a form to complete the order.
Which label is better? "Add to Cart" or "Buy Now"?
User Experience Stack Exchange is a question and answer site for user experience researchers and experts. It only takes a minute to sign up.Sign up to join this community
Add to Cart indicates that you might be adding the item into the basket of items you are intending to buy but you want to continue shopping, so it's very common to hit an
Add to Cart button and for nothing much to happen other than a simple in-page confirmation and a 'number of items in basket' indicator to increment in the corner of the page. The idea being you could add one item to the cart, and then add another item to the cart, and another - all on the same page.
Buy Now on the other hand, gives much more the impression that you are going to move away from the current page and start down the checkout path.
So if you are going to be navigating away from the page, in order to checkout, then use
If you have only 3 products, I guess that the user only selects one of them and pays. In this scenario I would prefer
But there is an important difference to keep in mind: when a visitor clicks
Add to Cart he knows he still has time to make his mind.
Buy now gives the feeling that you won't see the products any more, only the payment interface.
You have to know what are the customer's feelings when he's about to click. If the purchase is significant or if the choice is tricky, is it easier to add it to a cart and have time to think of it. If you prefer impulse buying,
Buy now is the best choice.
It depends on the product. If it's, say, a book of guitar music that the buyer has to learn, then they would only want to purchase the one book, go through it, learn it all, then sometime in the future visit the website again, get the next book to progress to the next level of proficiency. In this case a Buy Now button would be better. Basically, it depends on the situation, as there are many.
Imagine that you're shopping in a mall, you choose an item, put into your cart and go to the cashier, checkout and go to the items dock again, grab one more item and get back to the cashier and check out! that's why they tend to use shopping carts at e-commerce websites. checkout process is mostly longer than any other process online, it's a hassle to checkout each time especially when buying a list of items, music for example.