My client's web app loads a long list of content, and it's crucial that the amount of time it takes to load is the quickest possible. As of right now if the amount of content is under 25 "lines" we'll call them, then there's no problem. After that however there is a lag in response time due to the front and back end.
My question is what can I design visually that will either cut load time, or at least give that impression?
For instance, my initial solution was to add a drop down filter and only load the absolutely necessary info, and let the user toggle the rest off and on if desired.
I realize I'm not giving a very good description of what the user is experiencing, but I've signed a NDA, so I can't go into detail about the content that's being loaded.
Any ideas would help though!