So here's my dilemma. I like Google's Material Design Color Specs, and they've obviously spent a fortune researching all the hues and shades.
However, I'm dealing with a project where the end users are NEVER going to want such vibrant colors (I'd get laughed out the door if I showed up with a concept using bright pinks and violets etc.)
My question is, was their color palette based on an existing research base I could apply the same concept to but to tone down the vibrancy? My end target users are primarily going to be older gentlemen (45+) from a rural America background, and even the companies base logo uses dark navy blue hues with a dark orange/yellow as the compliments.
So beyond simply going by the basic standard of analogous and complementary color wheel matching, is there a more researched/defined method to identifying the color palette that would be received well while still utilizing their existing color schema?
Obviously google's palette works great for them, they're bright and primary variants, except the audience for this round needs it toned down and I'm looking for inspiration.