Recently I've seen a lot of people/companies migrating to the .xyz domain, including Alphabet with the abc.xyz domain.

What would be the benefits of using it, since it's being more and more popular? I've been using it in conjunction with .com domain - which redirects users to the main (.xyz) domain.

But clients and users keeping asking: "Why do you use .xyz?", "Is it safe?", "I never saw one before. Should I use it?"

So, what is the pros and cons of using it in an UX point of view?

What should I consider when chosing .xyz or .com (or any other domain - local or not, such as .net, .inf, etc.)?


You pointed out the cons:

  • users are not familiar with it, therefore they don't trust it.

  • they may have difficulties remembering the string "xyz". For example, they may type yoursite.zyx. On the other hand .com is much more easier to remember due to its popularity.


  • you can get one word domains like hosting.xyz for cheap, as opposed to .com .net .org where the one word domains can become expremely expensive.
  • Yes, they are not familiar with it. Yet. But big companies are migrating, it's a growing domain, so, why is this happening? There must be good reasons to use it. – CelsomTrindade Jan 29 '16 at 11:00
  • In UX standpoint there are no reasons to use domains other than .com, .org, .net as they do not break the consistency. Companies use it because they can buy 1 word domains, like hosting.xyz, where in .com these domains are long long taken by someone. – Kristiyan Lukanov Jan 29 '16 at 11:02
  • 3
    @KristiyanLukanov, but a one word domain is an obvious UX reason, contradicting your answer. hosting.xyz is more user-friendly than my_really_good_hosting_with_a_unique_name.com. – user31143 Jan 29 '16 at 11:21

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