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I'm trying to optimize the in app purchase for my users who only want to buy, and checkout as quickly as possible.

Current situation

My store offers other things for sale, but when a user only wants on thing, I'd like to streamline this flow:

  1. User finds item
  2. User clicks on item to item details
  3. User clicks on shopping cart (usually in the hard-to-reach upper right hand corner)
  4. User clicks checkout.
  5. User uses Apple pay to purchase

This requires more finger-acrobatics than I want

Proposed situation

How should I design a row of "something to buy" where I streamline this?

Is it a good idea to compact those actions into a single row? Where....

  • Each product (row) has a price, and the price can be clicked on.
  • Clicking outside of the price hotspot will show product details
  • Clicking on the price will replace the price with "buy now"; clicking again will offer to "check out"

Perhaps I could animate this with the entire row shifting left to expose the convertible "buy now" and "check out" button.

Additional thoughts

What are your thoughts on this UI/UX implementation?

Is there a better way to go about it?

Does this work for all mobile users?

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    This idea has potential but also some possible problems. I think it will come down to the actual design...could you provide some mockups in your question? – user31143 Jan 20 '16 at 5:31
  • Possible problems I see: how does the user know that the price is clickable? Is there still a route to add multiple items to the cart, and how are they differentiated? – user31143 Jan 20 '16 at 7:33
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    You can use single button with label like "Buy for $25", which is transformed to "Check out". – Alexey Kolchenko Jan 20 '16 at 10:42
  • I have some questions about this: What happens if I want to buy more than one item? What happens if I want to buy multiples of a single item? What happens if I want to modify the contents of my cart before I buy? – Andrew Martin Apr 19 '16 at 11:02
  • User test this and see if people are familiar with certain things. Right now, this seems like a stretch because you're breaking the fold from what people are accustomed to. Are you thinking of doing a buy now/ add to cart button on the search results page? If so, I wouldn't recommend it because people need more details before buying. Unless, of course, that this page is for re-purchasing previously purchased products. – Majo0od Sep 16 '16 at 13:52
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You could do the mobile version of amazons 1click ordering, (https://en.wikipedia.org/wiki/1-Click)

In your case would be interesting if it were a 1 swipe checkout. this will be only for returning customers as their previous purchase info like payment and delivery will be used

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