I’m in the process of developing educational material for use internally in my organization and I’d like to somehow counteract the overuse of this term.
For most it’s a synonym for usability engineering or interaction design. I consider it to be the new SEO, in that it’s a label many people think they understand, but don’t really, so it becomes a catch-all term without value, that’s easy for anyone to throw around and sound like they know what they’re talking about.
If my plan is to inform my audience of the complexities of the practice and how they overlap and interact, then I don’t think ‘UX’ does a very good job of setting the stage.
The best I can come up with is to avoid the abbreviated version and only refer to ‘User Experience Design’, which paints more of a picture that UX, and potentially gets the reader/thinker closer to the appreciation that there’s more to it than they think.
Can anyone suggest alternative ways to refer to the practice of UX, that could be used in presentation material, documentation, or even job titles?