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When the user signs up for an account, as is common, there's a prompt for them to select whether or not they want to receive email regarding news about the app (changes, events, etc). Obviously its beneficial to be able to stay in touch with your users via their inbox, but you don't want to send them something that they ignore / don't appreciate.

I also want to expose the user to our "Premium" membership, so I had the idea of taking out two birds with one stone per se, and say something along the lines of:

"We want to keep you "in the know". If you subscribe to our mailing list, you'll receive a free month of Premium as a token of our appreciation."

Would this approach be a viable one, without negative effects?

Im not asking whether they would sign up, only whether or not it would come across as desperate or pushy, or have any negative effect on the user's perspective. Perhaps it would come off as unprofessional or odd, that's why I ask.

0

It's been 3 years and 4 months since the OP asked this question, but anyway, I have a thought to share.

I would think that you wouldn't be giving away a free month of premium features without having anything from that user. Some websites ask for credit card information which won't be billed until the user decides to go on with the premium subscription, some websites offer free documents etc. I also think that you can send a reminder that the user's premium features will end after one week or two days etc, and in that specific mail, ask the user if he/she wants still be on the mailing list after the premium ended, User will have the chance to unsubscribe the mailing list after he/she receives the first copy of the e-mail via the "unsubscribe me" link.

Or a better one, you give the premium features starting right after registration, with sending a separate notification email after the "welcome" email, emphasing the lines "you've been granted a free premium subscription for one month" as the main message, without relating it to the mailing list. On the other side, ask for the user to join the mailing list on the registration phase with the checkbox checked initially. This way, the interaction with the user will be more silent, and you can do both what you want. This way the user won't think twice when doing anything.

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You could try something like this:

Try a FREE 3 month extended evaluation period premium membership when you sign up for email updates and news you'll love to hear which includes exclusive subscriber only special offers and hot deals!

Personally I dislike the 1 month offer as I feel if you've trying to offer someone something (a service or whatever) that you want them to incorporate into their lives and use for the next 10 or 20 years surely 1 month could never be long enough to evaluate its full potential.

If there were a way to monitor usage then reminders, links to tutorials and feature exposure videos could be sent to "teach" people the really extra cool bits they're missing out on.

How far do you think Facebook or eBay would have got if they only gave you 1 month for free?

Maybe there are millions of 1 month free offerers in the www.cemetery already ?

So in actual fact even 3 months might not be enough!

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    Personally, when I see "FREE". "exclusive", "special offer", or "hot deals!" I feel like the person/company saying it thinks Im a complete idiot to fall for some meaningless marketing words meant to excite me. So to me that message looks like a triple serving of "Um, I think I'll try a product that doesn't throw me a cheesy internet scam pitch upon signup." – Viziionary Dec 17 '15 at 22:30
  • For example, you sort of just went on about the length of the free membership, which didn't have much to do with the actual question. – Viziionary Dec 18 '15 at 3:39
  • User experience includes user satisfaction right, therefore I think my opinions and examples I gave and asking about FB and EB would show that a 1 month limit has everything to do with user experience, even if not in an immediate ui kind of way. How do you know I'm not an IT professional or ui/ux professional or enthusiast - surely my presence here and answering shows my enthusiasm?? – deemyBoy Dec 18 '15 at 5:22
  • You're not understanding... You can't just randomly talk about UX to make a good answer. My question wasn't about the length of the membership reward at all, therefore you didnt answer the question at all. Also, nothing you said really made any sense. Much of what you said seemed a bit obnoxious rather than professional / reasonable, what with all your "???!"s and "!!!"s, and "www.cemetery"s, and again, your actual suggestion that was on-topic (the quote) seemed to me like a very poor suggestion in terms of user experience. Please go look at the accepted answers to popular questions. – Viziionary Dec 18 '15 at 6:06
  • It was never my intention to be obnoxious. I only tried to help and offer an answer and an opinion to point out something that I though might have deeper implications ie. 3 months instead of 1 so that users had enough time to evaluate a new service. I never, ever thought that writing "???" or "!?!" would seem obnoxious so I have edited my answer. I don't think anything was random as you put it. Maybe it wasn't asked for, true but like I said I was trying to helpful. I personally thought the extra thought would be well received but I guess I took it too far. Apologies! – deemyBoy Dec 18 '15 at 11:39

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