Hope I can get this explained clear enough.
We are currently developing a new social web service and have a bit of a discussion about what should be the landing page.
There are two possibilities (I'm going to use Instagram as an example):
1. Promo page with authentication
This is a page that contains graphical elements such as background etc, some text about the service and what is it about, login and registration options (Instagram when logged out).
2. Home page with essential content
This is the page where all the content is and where users makes actions (Instagram when logged in)
So, what I want is to make a page to promote the service, tell users what it is about, let it be graphical to please eyes on first look and let users to have an easy way to log in or sign up. This would be option 1.
With option 2, the first page user would see when going to the page is a page where the user can interact with the content, navigate through features, etc. Then the app would ask to authenticate user only when he/she is trying to do something that requires an authentication.
What would be the best practice here?