I am developing a website for a new dance club. I am trying to decide if my idea for using a background video homepage would be acceptable from a UX standpoint. I know that videos are not generally ideal because of the potentially slow load time and lack of user control, but think there are some big benefits to having the video as well.
I would like the video (which has no sound) to auto-play as a background. I have a separate music file that is meant to go along with the video. The sound file will only play when unmuted. I would like to put a play/pause button and a mute/unmute button in the lower right hand corner with some sort of tool tip to highlight the feature. Both the video and audio will automatically loop. On mobile, I plan to replace the video with an image.
Here are the benefits I see with the video: The video showcases current members dancing, chatting, and taking dance lessons. Visitors can get a sense of the dance atmosphere(the venue, cool lighting, informal attire), types of people who come to dance(various ethnicities and wide array of ages), the style of dance, and community(friendship and socialization between dancers). I think the video does a good job of making the club look fun and exciting to be a part of.