Tradition - Information Overload?
(typical product page from a traditional e-commerce platfrom like Amazon.com)
- As an average user I look at less than a third of information, and read through even lesser (super long title and extensive product description).
- Lot of elements that may make me navigate away from the page, or distract me from the primary purpose of the page – which is to well – display the product and check-out this product asap.
Concept - The clean look.
(a product page concept by a dribbble user)
- Looks lesser like a cluttered version of craigslist, product forms the central theme of above the fold content.
- Still conveys most (if not all) useful information.
- A bigger / higher res image by default rather than on hover makes the product self describing.
Q 1) Why do these "concepts" remain mere concepts in mainstream even though they contribute towards a better UX?
Q 2) If one was to discount the fact that orthodoxy provides convenience to users, and rely solely on UX pros/cons, would you start designing a product page by :
- Cleaning up the amazon look or
- Adding more critically relevant information to the concept look