Recently many of the subject lines of the 'bulk offer mails' (list includes names like SalesKart, BigStock, Vodafone, etc.) come with these fancy emojis/ emoticons. In my Gmail client, they all land in the Promotions tab perfectly!
While it looks nice in the first glance, but
- Does it improve the email open rate? I guess, the motive is to lure the users and increase the open rate in the process. (UX perspective)
- Does it improve the email delivery rate? (Tech perspective)
- Does it adversely affect the campaign anyways? (Ops perspective)