I'm aware that there are some similar conversations on ux.stackexchange, but I'm thinking of a very specific use case.
I am regularly annoyed by sites where the login button is much less prominent than the sign up button. I understand the benefit of focussing on converting new users over caring about current users, but as a user I find it rather bad.
So I'm looking at a front page with a prominent CTA stating "Join or Sign up". If you click on it, a form will be revealed.
This will have 4 elements:
- An email field
- A password field
- A "Go" button
- A "Forgot password?" link.
If the user clicks "Go", the account is validated and if it exists, you have logged in. If it does not exist, an account will be created, following email validation.
If the user clicks the "Forgot password?" link, an email with a validation number is sent.
The password field will be replaced by a 'validation number' and a new password field. The go button remains.
Is there anything bad about this concept?