We have been asked by a client to have a precursor page to house some content about product and services before the login screen. As our product is B2B SaaS proposition users/employees have no choice but to login to our service to make use of the services we offer.
Traditionally, our end users are sent a url and login credentials to log into our website. In contrast, consumer-facing websites do need to entice users to sign-up so exposing some content prior to login helps achieve that.
So my question is:
Is it a good idea to have a content page prior to login? What purpose could this page serve?
From a UX perspective, I think the pros could be:
- Providing users with good idea about products and services and therefore set expectations correctly.
- Content could Help with on boarding (users are not simply catapulted into the homepage) and provided with introductory content where relevant
On the downside:
Competitors will know more about our client’s products and services
What other considerations should I be taking into account?
Happy to provide more details/ clarifications if needed.