We are building a white-labeled 'marketplace' application for a corporate brand. Their brand logo will reside in the upper left corner of the NAV and will have a subhead of 'marketplace'. The customer will come to the 'marketplace' App via corporate site SSO and links embedded in the corporate pages.
We are discussing click best practices and recognize that links to the application's HOME or the corporate HOME are both acceptable depending on affordances. The 'marketplace' text will be too small to link independently. In the case where the brand logo links to either of these destinations, there would be a subordinate link in the NAV to the other product.
Another option would be to involve a subtle UI that allows the user to click the logo and choose 'brand' or 'marketplace' HOME links via an overlay popover.
Of these three choices (for a nested web app), which is best? Granted testing can and will help to validate this choice but we are looking for a good starting place.
- A) Brand logo with 'marketplace' subhead should route to brand home
- B) Brand logo with 'marketplace' subhead should route to app home
- C) Brand logo with 'marketplace' subhead should have dropdown to select user preference destination