In my company we have a page with 8 call to actions! in detail:
- product detail page
- product detail pdf
- product request 100% online (this assures you some product feature missing in the next point)
- product request to get a call back from our backoffice
As in the page we have 2 products promoted we have finally 8 call to actions.
From my point of view there is redundancy (2 call to actions to get further infos and to call to cations to request the product. 2 + 2 for each product) and complicated to format as a layout, because, as i wrote before, the request method you go for allows or forbid you to get some features (I won't go deeper but I think you can get the point).
So what I thought is to simplify the page with only 2 call to action for each product:
- get more info > link to the product page
- request the product > link to a step zero form, added to the already existing form
In this new step 0 I would only ask the user which way to request he likes the most, showing him the features of each method. In this way way the user has a click more to do, the one to reach the step zero page, but the landing from my point of view is clearer and more simple and the whole UX is designed like in a wizard way, I mean that I first ask the user only if he wants to request the product and, only if he wants, I'll ask him with request method he likes the most.
Do you think it's a good solution? or do you have any suggestion?