Recently I've read a little bit about Facebook trying to break into the corporate sphere with "Facebook@Work". From what I can gather this seems to be pretty much the pre-existing facebook platform slightly modified for a smaller work based network rather than the globe (kind of intruiging how on the surface this is somewhat similar to the way facebook used to work with 'networks').
The good sides of this from a UX POV seem fairly clear. People will be exposed to a system at work that they probably already use in their personal life. The learning curve is small.
However, I am pondering; downsides. I theorise that this similarity could bring lots of problems with it.
1: That it looks very similar but isn't exactly the same...this could lead to increased user disatisfaction from differing features. If they can do something on private facebook and not on work facebook (or vice-versa) then this will annoy far more than a completely different piece of software missing some features.
2: That this tool people use in their work life looks so similar to a very personal website...I wonder whether this could really contribute to putting people off using it. A sort of work/life overflow recoil- its quite a trend with young people that they tend to go to either extreme of being very relaxed about these boundaries being crossed or very protective about it, for the latter people...I ponder.
Does anyone know of any research related to this 'similarity recoil' ? A sort of 'uncanny valley' of UX perhaps. Is there any solid research for/against different interfaces looking (too?) alike?