I've worked with a startup recently and I've noticed that they didn't do any user research upfront. They wanted to go straight to design without knowing users needs and problems. So, I've started wondering if this is a startup's problem or not. Maybe because of the fast-pace environment and the high pressure startups don't have time to do user research extensively. I'm thinking about interviewing users, build up personas and scenarios and then design for them. Maybe is too much. So, how can a startup know their users and design for them? User centered design in startup is possible? According to the lean process - build measure learn - there isn't user research upfront. There are just assumptions that need to be validated with an MVP (learn stage). I've read an article from Cooper that suggest to shift the learn stage before the build stage - something like : learn build measure. I totally agree with him.
What do you think about it?? Thank you