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To understand the level of expertise of participants for a usability test, I always ask something like "What’s your experience with computers or tablets? Mark all that apply." The choices are:

  • I have used computers at work/school
  • I feel disadvantaged by my lack of experience with computers
  • I communicate with people using email
  • I have used computers to look for information (e.g., library catalogue or books)
  • I have used computers to support my learning
  • I have used computers to find out about careers
  • I have used computers for leisure

But this time, I really don't want anyone who knows about coding or designing of web apps. What would be a subtle question/answer choice to ask them so I can screen them?

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  • 3
    "What is your experience with developing computer software?"; "What is your experience with designing web applications?" ... What's wrong with just asking the question you're seeking an answer for? Sep 30 '15 at 20:48
  • I have used computers to design or develop a simple application or website? I'm not sure I understand your difficulties. Sep 30 '15 at 20:49
  • I'm concern that I want to explicitly exclude people who are web devs/programmers and I'm worried they wouldn’t be honest if I asked them directly. I'm giving a great incentive. Sep 30 '15 at 21:02
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Perhaps a statement that allow people to feel good about themselves?

e.g. "I consider myself as a power user, with experience designing and/or developing websites or apps."

You'll need to tweak the wording a bit more here, since a 2-parter doesn't make a very good question.

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