My company has recently started an initiative for objective quarterly evaluation of employee performance based on the Rockefeller Habit's "One Page Strategy Plan". One of the key sections within the plan are measure-able targets for teams & individuals.
- Sales Person: a target of converting 100 leads into new customers in a quarter.
- Support Staff: a target of 85% satisfaction rating on customer tickets
Our Product team is struggling to find concrete metrics for evaluating performance.
Are there any recommended metrics for evaluating competencies of a UX-focused Product team and for UX Designers?
A target like shipping X number of features a quarter does not focus on whether we're providing a sound solution to the customer problem, or whether we're even tackling an important customer problem. A customer satisfaction rating for a new feature can be subjected to response bias. A measurement of minimum X concept/user tests for new work, means we always have user feedback. However, we're missing the other side of how effectively we're utilizing the feedback.
We've also considered things like NPS and customer churn reduction. However, so many factors influence these items that it's not fair for the team to be basing performance of them.
I'm curious as to what experiences people have when it comes to performance reviews. Or is it truly a pipe dream for UX Designers to know whether we're doing a good enough job.