I am testing the design and layout of a homepage for a SaaS product. The layout is not clickable so i am only testing how clearly it communicates its message and I am trying to mimic behaviour of first time visitors.
My protocol is:
users look at the page for thirty seconds
I ask them to tell me what they thought the product did and for seven random words (subconscious recall)
My question: what do you think of this protocol and do you know of any testing protocols that mimics the behaviour of first time visitors to a website?