I'm working on a site where many of the pages are around 2,000 words. The site is an educational program that connects students to potential mentors. The owner feels that user engagement is low and would like to break the pages into 2 parts to avoid 'reader shock' at the long wall of text. I realize there are many many other factors that determine user engagement, and that developing the copy is probably higher on the list.
User engagement is measured in this case by direct contact via a form, email or phone call related to the content as well as tracking target pages that are linked to at the end of the content and overall time spent on the page itself. I'm not certain exactly why user engagement is tied to contact actions, except that perhaps it is assumed that an engaged user will want to make contact.
Does breaking long copy pages into 2 parts have any user experience benefits or drawbacks?