I'm integrating my inbound marketing CRM to another web application so that I can get more information from my users. Specifically, this web application allows me to create feedback forms so that I can get product inquiries, sales feedback, etc. It helps my customers by not having them switch between two website to view information?
We're currently in the alpha phase and will be testing it with a few customers of my CRM. What should my success metrics be to decide to move forward to commercialize this integration?