Company has mainly been dealing with businesses and large scale customers but now wants to expand its eCommerce side.
In general, what are the best practices to appeal to both segments? How do we implement an e-shop without looking cheap for larger customers who came to the site looking for contact information and services offered.
We could obviously just make a "Shop" menu item but management wants a "strong sense of eCommerce" on their home page.
Any advice? Example sites would be nice.