I've been investigating what parts of the website our users are mostly using. The access bar is the uppermost area of the website, covering Site Map to Translate.
A specific section that I thought was barely used actually showed up with 5.8% usage (I expected 0-2%!).
So naturally, I wanted to know what the users were actually using it for. I monitored the Access Bar usage, and this is what showed up :
(Pardon the A- and Font Resize bit, I fine-tuned it afterwards to all register as Font Resize)
Most people (86.9%) are only using the Access Bar for the Contact link.
Given the data that I have, what should I do now?
Should I make the Contact link the first item in the bar? It would make it as the first thing they see, but I feel that it might confuse returning users with the changed ordering.