I got a request from the UX team to put in Google Analytics(GA) into our mobile suite of apps to track different user engagement metrics. The reasoning is that GA is already being used on the web side of things.
Here's what the UX team wants to track:
- Downloads
- Session length
- Number of unique users
- Number of returning users
- device information
- App version
- location and language
- Errors
- User paths within the app
- Most/Least used features
- Frequency of use
- Time of day of use
- Bounce/Uninstall rate
Having implemented GA in a couple other projects, It does not seem like GA can track all of these without extensive customization. I would like to know if there's something better, or some other "Gold standard" of measuring user interaction with web and mobile.
Is Google Analytics a right tool to keep track of user engagement and potentially do UI/UX research on existing apps?