I'm creating a search input where the user can search for: restaurants, dishes, and cuisines. I was wondering when it comes to placeholder text what is the most proper way to label this call-to-action?

I've seen sites word them in sentence format as so:

Search for restaurants, dishes, and cuisines

and others where its more broken down:

Search restaurants, cuisines, dishes

Then there is the question of capitalization. Should topics for search be capitalized in order to stand out more to the user?

Search Restaurants, Cuisines, Dishes

  • Is there a label for your search input field? And if so, what is the text for it?
    – tonytrucco
    Commented Aug 20, 2015 at 16:10
  • don't confuse labels and placeholders. They serve different purposes. As to your specific question, there's no one right answer to it. It's mainly a writing style question and would be dictated by the rest of the writing style on your particular web site.
    – DA01
    Commented Aug 20, 2015 at 18:30

1 Answer 1


I do not really think it matters if you capitalize your placeholder words or not. If you want to be consistent I would suggest going with:

Search Restaurants, Cuisines, Dishes

Also as far as proper wording check out enter image description here

Yelp, which is heavily search based, does not necessarily honor any consistency, as their search placeholders embodies all different criteria and capitalization of words.

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