This is a bit strange question. I was wondering is there a named concept that ease of first use/trial is critical for winning new users and conversion. I'm referring to products/apps/services rather than websites and the aspect how fast and easy it is to try something and see value. I wanted to learn more about this but all I found was about websites.

1 Answer 1


Yes, often called "First Time User Experience (FTUE)", "Out of Box Experience (OOBE)" or "Unboxing".

There's lots of good articles out there depending on whether you're developing a website, mobile app or something else.

Some good first guidelines are:

  1. Give users a clear path forward
  2. Instill confidence
  3. Delight the user
  4. Less thinking, more doing
  5. Teach users how to learn

From "UX Means Love at First Run" [1]

Here are some links I had bookmarked (I'm currently looking at a FTUE for one of our products. :)

[1] http://franklyspeakingnews.com/2012/04/ux-means-love-at-first-run/ https://blog.intercom.io/designing-first-run-experiences-to-delight-users/ http://www.smashingmagazine.com/2014/04/rethinking-mobile-tutorials-which-patterns-really-work/ http://www.kryshiggins.com/first-time-user-experiences-in-mobile-apps/ http://www.hcde.washington.edu/files/moya_ppt_creating_great_first_impressions.pdf

Relevant SE link: Are there any resources/guidelines on First Time User Experience?

  • Great, thanks! That is what I was looking for. OOBE is a good name by the way.
    – Bad Pitt
    Commented Aug 19, 2015 at 21:53
  • These are good, though I'd say the term 'unboxing' has less to do with the UX of the product itself and more to do with the UX of the packaging.
    – DA01
    Commented Aug 19, 2015 at 21:56
  • 1
    Other common labels: learnability and on-boarding. Commented Aug 20, 2015 at 4:34

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