This is a bit strange question. I was wondering is there a named concept that ease of first use/trial is critical for winning new users and conversion. I'm referring to products/apps/services rather than websites and the aspect how fast and easy it is to try something and see value. I wanted to learn more about this but all I found was about websites.
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Yes, often called "First Time User Experience (FTUE)", "Out of Box Experience (OOBE)" or "Unboxing".
There's lots of good articles out there depending on whether you're developing a website, mobile app or something else.
Some good first guidelines are:
- Give users a clear path forward
- Instill confidence
- Delight the user
- Less thinking, more doing
- Teach users how to learn
From "UX Means Love at First Run" [1]
Here are some links I had bookmarked (I'm currently looking at a FTUE for one of our products. :)
[1] http://franklyspeakingnews.com/2012/04/ux-means-love-at-first-run/ https://blog.intercom.io/designing-first-run-experiences-to-delight-users/ http://www.smashingmagazine.com/2014/04/rethinking-mobile-tutorials-which-patterns-really-work/ http://www.kryshiggins.com/first-time-user-experiences-in-mobile-apps/ http://www.hcde.washington.edu/files/moya_ppt_creating_great_first_impressions.pdf
Relevant SE link: Are there any resources/guidelines on First Time User Experience?
