1

We all know that shares and likes metrics matter, at least for the developing and marketing teams. but is this important for users? Would it be better to have a simpler and clearer design for a blog for instance?, a design focused more on content than on sharing? or does showing the number of shares encourage users to actually share a post?

1

The importance of those numbers is directly related to Social Proof. It validates the quality and relevance of the content by showing other people's interest in it.

Quoting Smashing Mag:

This principle tells us that we like to observe other people’s behaviour to judge what’s normal, and then we copy it.

This article talks about this and other persuasion triggers: http://www.smashingmagazine.com/2010/11/persuasion-triggers-in-web-design/#trigger3

So in conclusion: yes, it is important for users, as it helps them choose what content is more reliable. Much like how upvotes and downvotes work on many sites, such as stackexchange.

  • Nice! that's exactly what i was looking for. – CarlosMaya Aug 18 '15 at 14:47

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.