On a field label which should come first, the name of the field or the qualifier?

Question

Two of the fields on our registration form are:

• Email
• Phone

The client has requested we indicate that we are after the user's preferred email address and the user's preferred phone number. Two field labeling approaches that have come up are:

Approach One

• Email (preferred)
• Phone (preferred)

Approach Two

• Preferred email
• Preferred phone

I would like to go with the labels in One, as it identifies the field first, and lists the qualifier second. However, it is also butt ugly. So,

Which of the two approaches would you go for? And is there another approach altogether?

Edit: Per Chris's question, these are the only email and phone addresses available. The rationale is to let the users know that they do not have to use their institutional or business email/phone info, they can provide personal info if they want.

Answer 1

Are there any other fields into which the user can enter e-mail addresses and phone numbers?

If not then either approach is not really necessary as these are the e-mail address and the phone number they want you to have.

However, if the client insists on having the word "preferred" in there, I'd go for option 2 - if only on a linguistic level. It also puts the words "email" and "phone" next to the input boxes.

Answer 2

Go for Option 1, it is much more easy to read.

In Option 2, both start with preferred, so your eyes automatically goes to the next word to find out exactly what is preferred.

Option 1 is also far more scannable.

Answer 3

I'm not a native speaker, so I may be wrong on this one, but to me, the first option isn't very clear. It makes me wonder whether it means "enter your preferred email" or "we (the website owners) prefer that you enter your email". The second option is very clear in that sense.

Answer 4

Don't clutter up the labels. Add some explanatory text. The text will be clearer if the users read it, and if they don't then it probably doesn't matter much anyway in this case.

Answer 5

If it's strictly a question of approach 1 or 2, I favour approach one because it indicates the 'what' first, followed by the common 'preferred' qualifier part. Having said that I would actually try making the '(Preferred)' part a lighter colour, for example:

However - I am also of the opinion that you don't really need the word 'preferred' there at all. If you trying to spell out to the user the requirements on the basis of your edit in the original question, then rather than trying to squeeze that (possibly confusingly) into the single extra word, then my inclination would be to do that particular explanation properly and get the message across as clearly as possible.

And that is true especially in light of the fact that you may have non English speakers accessing the form, where the meaning may otherwise be lost. Much better to make the English clear and transparent - perhaps via a rollover help as below and thus allow for an equally clear appropriately translated string to be used in the help.

Answer 6

The general consensus seems to be that the language of option 1 is not clear and option 2 is not as easy to read. How about something different:

How would you prefer us to contact you?

• Email
• Phone

And allow the user to leave one of them blank.

Answer 7

Why would I enter a phone or email that I do NOT prefer you use? The whole 'preferred' label seems completely superflous and I'd suggest not using either of those labels.

Answer 8

Took me a few seconds to figure out if: a) you prefer me to enter an email/phone number b) which of my email/phone number I prefer

There are some contexts where a user could have a choice to enter a work contact or a non-primary contact.

I would go with "Which is the best email to contact you at?"