I am having another discussion with a colleague and the debate is now whether to create product categories based on product material, or to include the product material in the product title.
The two different materials in question are fiberglass and acrylic. We are selling bathtubs and showers sold in both materials.
I think having product categories based on material is confusing and may inhibit a purchasing decision if they do not know the differences between material and the benefits of one over the other. I feel if they do not know they should not have to go looking for the answer. Putting them in the title adds extra length to an already long product title and will just confuse the customer in my opinion.
I think the best option is to have a layered navigation filter and a specification area of the product page that lists the material it is made out of.
I feel product categories should be based on the intended usage not material. For example:
Wheelchair Accessible Showers
Low Threshold Showers
ADA Compliant Showers
Curious what others think. If there is some research or studies that have been done on this or something similar that would be fantastic, I did some searches and did not find anything.
EDIT: I should add that these will be the main product categories and there will be no sub-categories.