I am working for a company that runs a forum website. And they want to start surfacing content on the forum, i.e. articles, downloads, webinars etc, that might help/solve/be of interest to the forum posters/readers.
I feel that this might be quite a tricky thing to do.
However, from the point of view of the business, they feel that they can offer a richer experience to their users by surfacing things that could help them in the tasks they are trying to achieve/problems they are trying to solve.
What do you all feel about this, as a community.
Is it right or wrong?
And have you seen it done successfully anywhere else?