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I want to know from a UX perspective putting aside the fact that the time at which the ad is displayed is never right. Lately I've been noticing various formats to try and engage a user (me in some cases) but users don't even glance it. I do get some relevant ads that I used to download an app. On the whole experience front why do our finds just shut off when we see an ad?

  • It's an interruption, a distraction, a pesky fly getting in the way. Speaking for myself. – aparente001 Jul 28 '15 at 6:14
  • When you wrote "Why do our finds just shut off" I think you meant minds—but the M is so far from the F on my keyboard, I'm reluctant to edit this for you. :o – JeromeR Jul 28 '15 at 7:03
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Think about the user's tasks. They're using the app for a particular purpose, working toward certain goals. Ads are, therefore, distractions or hurdles in the way of reaching those goals.

You might also be interested in reading about Banner Blindness.

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