I want to know from a UX perspective putting aside the fact that the time at which the ad is displayed is never right. Lately I've been noticing various formats to try and engage a user (me in some cases) but users don't even glance it. I do get some relevant ads that I used to download an app. On the whole experience front why do our finds just shut off when we see an ad?
Think about the user's tasks. They're using the app for a particular purpose, working toward certain goals. Ads are, therefore, distractions or hurdles in the way of reaching those goals.
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