We are currently doing an expert evaluation of a booking platform for holiday accomodations.
In this context, the question arose how users perceive the display of the number of other users currently viewing an offer especially on booking platforms. Do they like it, because it is helpful for estimating the popularity of an accomodation or rather annoying and without any additional benefit? The same goes for information about when the last booking has been completed or how many others users do have the accomodation on their wish list.
Do you have any experiences from user testing? What is your own estimation?