I don’t know if this is a new trend or just the fact that I’ve not come across this pattern before and it’s actually old, but I’m unable to find anything on it. The story is that you access the root URL on a website and all you get is a Full-size Device-independent Start View with tagline only content and downward pointing arrow to access the rest of the site. Sometimes there is a hamburger menu in the upper right corner, but it does the same as the downward pointing arrow: get you to the second screen where you have the content and the usual navigation links.
I’m not asking for its usefulness (I have that answer already in my head). I want to know the name of this pattern/control. Is there one?