We currently offer two different gift subscription types. There is a one time gift, and a recurring gift. I'm trying to figure out the best terminology for the user to understand what a recurring gift is. (auto renewed). As an example, a user who purchases a 3 month subscription, would be auto billed for the next 3 months until they cancel their gift.
You're wondering how to differentiate between two types of gift subscriptions:
- A one-time subscription.
- An automatically renewing subscription.
In both cases, the subscription will go to a third party, as a gift.
I can see that, at a glance, the two offers would seem similar or identical, which would be confusing until the user reads the description. Consider this example:
One of these choices is unclear. And the more mental work the customer has to do, the less likely they'll complete a purchase, wouldn't you agree?
What if you change the mental model. Perhaps there's only ONE product: the subscription. The variable is the duration of that subscription.
Let the customer choose the one product you offer, and then ask the customer to choose the duration, as a secondary decision:
- Three months.
- Three months with automatic renewal.
I suppose it would help if there's an incentive to choose the option 2.
I'm looking forward to the other answers you get. There must me several ways to solve this problem.