For the website of a manufacturing company that markets to both B2B and B2C, my team is creating a "Professionals" section to provide resources to the professional markets that we serve. (Our website is primarily consumer-focused.) There are 6-7 different professional groups, each with a very different personality and set of needs. We are going to create a target section for each profession, but we are struggling to know how to get the professional to their section.
Some of the ideas that we have considered:
- A landing page for all professionals (e.g. ../professionals) with links to subpages for each profession
- A landing page for each profession (e.g. ../architects, ../property-managers) that is promoted directly to that profession
- A sidebar or modal on the main home page that asks professionals to choose the section most relevant to them
- A completely separate, professional-focused website
What would be considered best practices for a site or sites trying to target several different categories of users?