I have a payment form, and part of it by default, asks your email address, but above that it currently has a question:

Returning Customer?

with two buttons Yes/No, which look a little ambiguous as to which is checked. I wanted to go back to something more basic, with just a standard checkbox, but was wondering what I could say to make it clear, some examples are:

  • Check if returning customer
  • Existing customers check box

But I don't like saying check in the text, it sounds like you are trying too hard. Any ideas what would be the aptly fitting text to describe the action?

I should have started with this, here is the image of them currently, as you can see it is not clear enough between the YES and NOenter image description here

So they are tabs.

  • the state of the checkbox will change anything else on the form? (something depends on the value of that checkbox?) Jul 3, 2015 at 17:18
  • it will remove the sign up email and phone, and change those fields to username and password login.
    – Source
    Jul 3, 2015 at 18:10

4 Answers 4



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  • this. simple and to the point
    – Devin
    Jul 3, 2015 at 21:04

If the checkbox state modifies the form, you could reflect that hierachy by using a different control. Tabs could let the user choose between two different forms instead.

The Verge login

Source: Coding Horror

Or provide two forms.

Apple login



Instead of Yes/No I'd suggest putting the labels on each option:

  • Returning Customer
  • Guest

and have one selected by default.

  • thats the same problem
    – Source
    Jul 3, 2015 at 22:42

I like @vitaly's answer, but the rest of your proposed solution I think needs work. What's the difference between an 'Account email' and an 'Email address'? I suggest they're the same thing, so use the same term. Why are you collecting a phone number for delivery rather than a password? It seems to me that you could use the same form for both parties: I suspect a new user would need to enter a password, so consider giving them the option to register at the same time - still an email address and password, just used to create a new account.

  • Password is generated randomly.
    – Source
    Jul 6, 2015 at 14:09
  • @source doesn't that make it harder for the user to remember, or do they then need to go and change it in another step?
    – Peter
    Jul 6, 2015 at 14:19
  • they can change it in their account. I just want to make it as easy for them so it converts better.
    – Source
    Jul 6, 2015 at 17:17

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