Why is facebook blue? Why is whatsapp green, skype in skyblue, Gmail in Red? What is the color logic behind all these applications?

  • Some rumors say that Mark Zuckerberg is colorblind and thus cant see Red or Green
    – BlueWizard
    Jul 3, 2015 at 7:57
  • Yes and for most others I think it is most likely because of emotion: fastcompany.com/3009317/…
    – Marvin
    Jul 3, 2015 at 8:01
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    I'd want this question reopened (I'm not the OP), this is not an opinion-based question, as there is a psychology in choosing colours to preceive certain meanings -- especially with logos and marketing, as well as colour decision for colour blindness, or different types of disabilities -- all these are VERY relevant to UX Discussions.
    – CleverNode
    Jul 3, 2015 at 13:24
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    why is this on hold? While I agree this question's wording could be improved, this is not an "opinion based" question, there's quite some documentation to support the answers, even straight answers by those who did the logos!
    – Devin
    Jul 3, 2015 at 17:26
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    their opinion on how they designed those brands? there can't be anything more clear and direct than the reasons they choose to do the work, by their own words, talk about an authoritative opinion! I understand one thing is to ask a general rule that applies to ALL those brands, then the answer would be opinionated, because there's NOT a general rule (this is why I say the wording could be improved). It's a very different thing to ask "John Doe did the X brand, why he choose to do it like so?" and then have John Doe himself answering "I did it this way because yadda yadda yadda"
    – Devin
    Jul 3, 2015 at 19:13

1 Answer 1


Most brands choose a specific color for branding and stick with it.

There is no general answer to why the specific color was chosen by what company. But in general, it seems to be a good idea for a brand to choose a color that is associated with it.

In general, choosing a brand color helps building brand recognition. As you correctly stated, the colors of big brands like Facebook are immediately associated with the brand itself. Having a clearly defined color scheme gives the user a way to recognize the brand instantly.

Why does brand A chose color B? That is basically a free choice of the brand. Usually, there is a lot of psychology considered when choosing a brand color. Blue, for example, has a calming effect, making the users of Facebook feel at home and welcome.

Another thing to consider is using a color that is not associated with any other relevant brand. So if, for example, Google had decided to brand Google+ with a similar blue to the Facebook blue, that would have the potential to confuse the user and negate the positive effects on brand recognition.

But ultimately, it is up to the company what color to choose for branding. There is no general guideline.

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