Over the last couple of years, the field of HCI has slowly moved beyond the concept of usability towards the concept of UX (hereafter, I use the terms usability and UX for the sake of simplicity)
Some people still believe UX does not offer anything new, and is just 'the old wine in a new bottle'. On the other hand, there are people who believe UX is different than usability (although similar in some aspects).
One difference is discussed to be the broader scope of UX compared to usability. For instance, UX is argued to be directly related to innovation, creativity, and delivering unexpected functionalities and qualities to the end users. This is while usability mainly focuses on delivering 'expected functionalities' in a usable manner.
Also, UX is known to target 'positive feelings' rather than 'preventing negative feelings', i.e. UX focuses on pleasure while usability focuses on satisfaction , and preventing frustration, errors, etc etc.
If we agree that UX is broader than usability, and goes beyond that (please share your views if you don't agree to this statement), then the question is:
- How is institutionalisation of UX different from institutionalisation of usability?
- What are the similarities?
For instance, talking to quite a few practitioners, I have learned that from their perspective and based on their experience, there are more and different steps required to 'introduce UX to an organisation' compared to what they would have done in previous years for usability. I appreciate if you share your views and experiences in this matter, also refer me to sources for more learning.
Also, looking at the books out in the market, one sees a new trend e.g. Eric Schaffer the author of Institutionalization of Usability: A Step-by-Step Guide (2004), now have authored a book called:Institutionalization of UX: A Step-by-Step Guide to a User Experience Practice (2013). I own the second book but not the first one, and appreciate if someone can answer my questions, considering Schaffer's view on the matter and what he has covered in the two books.