Should I offer a download with limited free service or registration?

Question

I am building an app that offers a service that aggregates various information to a user's mobile.

I want users to register when they download the app but am worried there might be a bigger drop off than if I offer a limited service immediately.

How can I investigate this further and what do you think I should do?

Answer 1

Does registering add value to the user? Personally, my recommended path for apps is:

• Provide immediate value to user, even if the value is limited
• Add more value when a user registers
• Make sure registering is as simple as possible (username/pwd or social login)
• If you want to collect more information about users (such as asking them to complete an account profile), add value in proportion to the information they provide

Answer 2

Did you consider the following options?

1. Simple registration: Just email and password. Let the users fill in the rest of the profile later (you have to seduce the them to do so).
2. Social login: Use Facebook, Google or Twitter login.
3. Limited use without registration: Let the users have a taste of the app, with limited use and no registration. They have to register for full use.