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I am building an app that offers a service that aggregates various information to a user's mobile.

I want users to register when they download the app but am worried there might be a bigger drop off than if I offer a limited service immediately.

How can I investigate this further and what do you think I should do?

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  • I would suggest you to describe the situation somewhat in more details so that giving answer to it will be easier.
    – talktokets
    Jun 9, 2015 at 9:26

2 Answers 2

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Does registering add value to the user? Personally, my recommended path for apps is:

  • Provide immediate value to user, even if the value is limited
  • Add more value when a user registers
  • Make sure registering is as simple as possible (username/pwd or social login)
  • If you want to collect more information about users (such as asking them to complete an account profile), add value in proportion to the information they provide
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Did you consider the following options?

  1. Simple registration: Just email and password. Let the users fill in the rest of the profile later (you have to seduce the them to do so).
  2. Social login: Use Facebook, Google or Twitter login.
  3. Limited use without registration: Let the users have a taste of the app, with limited use and no registration. They have to register for full use.

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