I don't know for how long they have been having this, but today I realized amazons usage of a slider element on their home page (May 25, 2015). My general impression (mainly based on a few articles I have come across) was that form a UX perspective, sliders should be avoided.
Playing devil's advocate, I googled "why sliders are good", being presented with these first page result:
- "Don’t Use Automatic Image Sliders or Carousels, Ignore the Fad"
- "Our themes don’t have sliders… Because sliders suck"
- "Should I use a slider on my website" (rather balanced article - still not generally in favour of sliders) *
- "Why Sliders Make Your Website Suck" *
... list continues pretty much like that, although the possibility of non-sucking sliders is discussed in some articles. There is also - of course - a quite popular post here on UX, which is strongly advising against sliders.
Personally I think amazons slider is not at all above the average slider. Clumsy to navigate, not really nice to read/use on mobile. I can seriously not remember the content of any slide by now ..
Which brings me to my question:
Why do serious websites such as amazon use outdated UI elements? I thought companies like amazon were more or less run by "web-people", not exactly the type that puts sliders up there if they were not effective (no doubt they track their conversions). What's the reasoning behind this?